{"id":11490,"date":"2026-10-27T11:57:31","date_gmt":"2026-10-27T17:57:31","guid":{"rendered":"https:\/\/www.gridmag.com.mx\/?p=11490"},"modified":"2026-10-27T11:57:35","modified_gmt":"2026-10-27T17:57:35","slug":"pintando-pasos-converse-arte-mexicano-oaxaca","status":"publish","type":"post","link":"https:\/\/www.gridmag.com.mx\/index.php\/2026\/10\/27\/pintando-pasos-converse-arte-mexicano-oaxaca\/","title":{"rendered":"Pintando Pasos: el proyecto de Converse que transforma tenis en arte mexicano"},"content":{"rendered":"\n

Desde Oaxaca, Pintando Pasos demuestra c\u00f3mo el arte y el dise\u00f1o pueden generar oportunidades econ\u00f3micas y preservar tradiciones culturales a trav\u00e9s de tenis Converse intervenidos a mano.<\/strong><\/p>\n\n\n\n

\u00bfPuede un par de tenis convertirse en una obra de arte y, al mismo tiempo, contribuir al desarrollo de una comunidad?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Desde hace m\u00e1s de dos d\u00e9cadas, Pintando Pasos<\/strong> explora esta posibilidad mediante una colaboraci\u00f3n entre Converse M\u00e9xico, artistas de Grabadores Mixtecos Unidos (GMU) y las tejedoras de Ita Kati, originarios de Pinotepa de Don Luis, Oaxaca.<\/p>\n\n\n\n

De unos tenis a una obra de arte<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

El proyecto naci\u00f3 en 2002 por iniciativa del artista oaxaque\u00f1o Juan Alc\u00e1zar<\/strong> y Jos\u00e9 Zaga<\/strong>, director general de Converse M\u00e9xico, con el prop\u00f3sito de generar ingresos complementarios para artistas locales y contribuir a mitigar la migraci\u00f3n.<\/p>\n\n\n\n

En 2004 present\u00f3 su primera colecci\u00f3n en el Museo Rufino Tamayo, dando inicio a una iniciativa que contin\u00faa vigente.<\/p>\n\n\n\n

Cada par de Converse es intervenido a mano por integrantes de Grabadores Mixtecos Unidos, quienes plasman im\u00e1genes inspiradas en la naturaleza, los relatos y la identidad cultural de su entorno.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cada dise\u00f1o es una obra \u00fanica e irrepetible (1 de 1), firmada por su autor<\/strong>, transformando un objeto de producci\u00f3n industrial en una pieza art\u00edstica original.<\/p>\n\n\n\n

Ita Kati: preservar la tradici\u00f3n a trav\u00e9s del dise\u00f1o<\/h2>\n\n\n\n

Cada par se acompa\u00f1a de un morral elaborado por las mujeres de Ita Kati<\/strong>, quienes utilizan la t\u00e9cnica tradicional del telar de cintura.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Estos textiles representan una segunda expresi\u00f3n creativa dentro del proyecto y contribuyen a preservar conocimientos artesanales transmitidos entre generaciones.<\/p>\n\n\n\n

La colaboraci\u00f3n establece un di\u00e1logo entre arte contempor\u00e1neo, dise\u00f1o industrial y tradici\u00f3n textil mexicana.<\/p>\n\n\n\n

El dise\u00f1o como herramienta de transformaci\u00f3n social<\/h2>\n\n\n\n

M\u00e1s all\u00e1 de su valor est\u00e9tico, Pintando Pasos busca generar oportunidades de desarrollo para sus creadores.<\/p>\n\n\n\n

Un ejemplo es Giovanni Sumano<\/strong>, primer licenciado en Arte de Grabadores Mixtecos Unidos, quien actualmente cursa estudios de maestr\u00eda.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Las piezas se distribuyen mediante boutiques seleccionadas de Converse y aliados culturales como el Museo Franz Mayer.<\/p>\n\n\n\n

De acuerdo con el proyecto, el 100% de las ventas se destina a los artistas de Grabadores Mixtecos Unidos y a las tejedoras de Ita Kati<\/strong>, buscando que el beneficio econ\u00f3mico llegue directamente a quienes crean las piezas.<\/p>\n\n\n\n

Dise\u00f1o mexicano con identidad y prop\u00f3sito<\/h2>\n\n\n\n

Pintando Pasos demuestra que el dise\u00f1o puede ir m\u00e1s all\u00e1 de la creaci\u00f3n de objetos est\u00e9ticos para convertirse en una herramienta de reconocimiento cultural y desarrollo comunitario.<\/p>\n\n\n\n

Al reunir t\u00e9cnicas artesanales, expresi\u00f3n art\u00edstica y producci\u00f3n industrial, la iniciativa transforma un producto cotidiano en un medio para contar historias y generar oportunidades.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Porque el verdadero valor del dise\u00f1o no est\u00e1 solamente en lo que se crea, sino tambi\u00e9n en las posibilidades que genera para quienes lo hacen.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Conoce m\u00e1s sobre Pintando Pasos en Converse M\u00e9xico<\/a> y en Instagram: @pintandopasos<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Desde Oaxaca, Pintando Pasos demuestra c\u00f3mo el arte y el dise\u00f1o pueden generar oportunidades econ\u00f3micas y preservar tradiciones culturales a trav\u00e9s de tenis Converse intervenidos a mano. \u00bfPuede un par de tenis convertirse en una obra de arte y, al mismo tiempo, contribuir al desarrollo de una comunidad? Desde hace m\u00e1s de dos d\u00e9cadas, Pintando Pasos explora esta posibilidad mediante una colaboraci\u00f3n entre Converse M\u00e9xico, artistas de Grabadores Mixtecos Unidos (GMU) y las tejedoras de Ita Kati, originarios de Pinotepa […]<\/p>\n","protected":false},"author":1,"featured_media":11496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[211],"class_list":["post-11490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arte","tag-diseno-mexicano"],"yoast_head":"\nPintando Pasos: el proyecto de Converse que transforma tenis en arte mexicano | Grid Magazine<\/title>\n<meta name=\"description\" content=\"Descubre Pintando Pasos, el proyecto de Converse M\u00e9xico que transforma tenis en obras de arte y apoya a artistas y artesanas de Oaxaca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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