{"id":2102,"date":"2022-10-20T16:08:26","date_gmt":"2022-10-20T21:08:26","guid":{"rendered":"https:\/\/www.gridmag.com.mx\/?p=2102"},"modified":"2023-11-29T15:05:21","modified_gmt":"2023-11-29T21:05:21","slug":"gather-town-oficinas-en-el-metaverso","status":"publish","type":"post","link":"https:\/\/www.gridmag.com.mx\/index.php\/2022\/10\/20\/gather-town-oficinas-en-el-metaverso\/","title":{"rendered":"Gather Town | Oficinas virtuales en el metaverso"},"content":{"rendered":"\n<p><strong>Por Marina Sanacato<\/strong><\/p>\n\n\n\n\n\n<p>Todos lo sabemos: la pandemia modific\u00f3 la forma en la que vivimos, trabajamos y usamos la\u00a0 tecnolog\u00eda; a partir de entonces, <em><a href=\"https:\/\/es.wikipedia.org\/wiki\/Metaverso\">metaverso<\/a><\/em> se volvi\u00f3 una palabra de uso cada vez m\u00e1s com\u00fan y muchos de nosotros empezamos a visitarlo por tratarse de un mundo <a href=\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/03\/24\/luchadoras-exposicion-virtual\/\">virtual<\/a> que replica la realidad; aprendimos a conectarnos de manera individual para relacionarnos a nivel global.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2022\/10\/metaverso-1024x576.jpg\" alt=\"\" class=\"wp-image-2105\" srcset=\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2022\/10\/metaverso-1024x576.jpg 1024w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2022\/10\/metaverso-300x169.jpg 300w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2022\/10\/metaverso-768x432.jpg 768w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2022\/10\/metaverso-770x433.jpg 770w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2022\/10\/metaverso.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Gather Town y la revoluci\u00f3n de las oficinas virtuales<\/h2>\n\n\n\n<p>En este contexto naci\u00f3 la <em>metaoficina<\/em> y un ejemplo de ello es <a href=\"https:\/\/www.gather.town\/\"><em>Gather Town<\/em><\/a>, creada en mayo del 2020, una <strong>plataforma<\/strong> de videochat dise\u00f1ada para que las interacciones virtuales sean m\u00e1s humanas. Aqu\u00ed, cada empresa tiene una oficina virtual adaptada a sus necesidades, en la que cada <strong>trabajador<\/strong> cuenta con un personaje y de este modo interact\u00faan ya sea por mensajes, llamadas o videollamadas. Si usamos un s\u00edmil de la <a href=\"https:\/\/www.gridmag.com.mx\/index.php\/2022\/10\/27\/camila-barba-y-su-exceso-de-vida\/\">vida<\/a> real, piensa en un videojuego f\u00e1cil de usar que result\u00f3 exitos\u00edsimo, pues desde el primer a\u00f1o alcanzaron m\u00e1s de cuatro millones de usuarios y contaron con una inversi\u00f3n de 26 millones de d\u00f3lares en una ronda de la Serie A, dirigida por <em><a href=\"https:\/\/www.sequoiacap.com\/\">Sequoia Capital<\/a><\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"735\" height=\"703\" src=\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2022\/10\/gather.png\" alt=\"Gather Town | Oficinas Virtuales en el Metaverso\" class=\"wp-image-2104\" srcset=\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2022\/10\/gather.png 735w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2022\/10\/gather-300x287.png 300w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Arquitectura en el metaverso laboral<\/h2>\n\n\n\n<p>Gather Town fusion\u00f3 la <strong>pandemia<\/strong>, el metaverso y la <a href=\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/04\/27\/lujo-y-arquitectura\/\">arquitectura<\/a>; las personas necesitaban espacios virtuales con una percepci\u00f3n real y en ese momento me toc\u00f3 participar como <a href=\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/04\/10\/tarela-la-arquitecta-que-se-volvio-repostera\/\">arquitecta<\/a> creando las oficinas para una empresa de desarrollo de la <a href=\"https:\/\/www.gridmag.com.mx\/index.php\/2022\/03\/24\/que-es-nayuk-innovacion-sustentable\/\">innovaci\u00f3n<\/a> llamada Tanso, en Brasil.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"850\" height=\"733\" src=\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2022\/10\/6180ae26479c4f50c3220f09_5.png\" alt=\"Gather Town | Oficinas Virtuales en el Metaverso\" class=\"wp-image-2103\" srcset=\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2022\/10\/6180ae26479c4f50c3220f09_5.png 850w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2022\/10\/6180ae26479c4f50c3220f09_5-300x259.png 300w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2022\/10\/6180ae26479c4f50c3220f09_5-768x662.png 768w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2022\/10\/6180ae26479c4f50c3220f09_5-770x664.png 770w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<p>La imagen de Tanso es un pato, as\u00ed que decid\u00ed crear una isla en medio del <strong>oc\u00e9ano<\/strong> del metaverso, con espacios de trabajo fijos, un lugar para conferencias y eventos, sala de juntas y un rinc\u00f3n incre\u00edble para relajarse, donde todas las personas del <a href=\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/18\/florencia-alba-i-un-mundo-de-papel\/\">mundo<\/a> pueden conectarse y realizar su trabajo de manera f\u00e1cil, divertida y, claro, con muchos patos.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Marina Sanacato Todos lo sabemos: la pandemia modific\u00f3 la forma en la que vivimos, trabajamos y usamos la\u00a0 tecnolog\u00eda; a partir de entonces, metaverso se volvi\u00f3 una palabra de uso cada vez m\u00e1s com\u00fan y muchos de nosotros empezamos a visitarlo por tratarse de un mundo virtual que replica la realidad; aprendimos a conectarnos de manera individual para relacionarnos a nivel global.\u00a0 Gather Town y la revoluci\u00f3n de las oficinas virtuales En este contexto naci\u00f3 la metaoficina y un [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":2103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-2102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"<!-- This site is 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