{"id":2191,"date":"2022-11-02T03:34:52","date_gmt":"2022-11-02T03:34:52","guid":{"rendered":"https:\/\/www.gridmag.com.mx\/?p=2191"},"modified":"2023-11-30T13:44:32","modified_gmt":"2023-11-30T19:44:32","slug":"nayuk-diseno-sustentable-de-inspiracion-prehispanica","status":"publish","type":"post","link":"https:\/\/www.gridmag.com.mx\/index.php\/2022\/11\/02\/nayuk-diseno-sustentable-de-inspiracion-prehispanica\/","title":{"rendered":"Nayuk | Dise\u00f1o sustentable de inspiraci\u00f3n prehisp\u00e1nica"},"content":{"rendered":"\n\n\n

Para Cihuatzin Garc\u00eda, fundadora de Nayuk<\/em><\/a>, M\u00e9xico es color, arte y pasi\u00f3n, elementos presentes en la celebraci\u00f3n de D\u00eda de Muertos<\/a> y ADN de su primera colecci\u00f3n de objetos de decoraci\u00f3n, en la que rinde homenaje a la cultura de nuestro pa\u00eds.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Descubre Nayuk: Un homenaje a la cultura mexicana<\/strong><\/h2>\n\n\n\n

Como La Catrina<\/a> <\/em>de Jos\u00e9 Guadalupe Posadas, Cihuatzin es originaria de Aguascalientes. Hija de un arquitecto <\/a>y restaurador enamorado de su pa\u00eds, desde chica disfrut\u00f3 conociendo la historia de M\u00e9xico y los elementos del mundo prehisp\u00e1nico y en la pandemia comenz\u00f3 a trabajar en Nayuk, su segundo emprendimiento, cuyo nombre significa \u201cel origen de un sue\u00f1o\u201d al fusionar dos palabras de origen maya<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Sustentabilidad en la construcci\u00f3n<\/strong> de sus piezas<\/strong><\/h2>\n\n\n\n

Pero Cihuatzin no solo est\u00e1 comprometida con la cultura mexicana, tambi\u00e9n lo est\u00e1 con los retos ambientales<\/strong> que presenta uno de los sectores m\u00e1s contaminantes: la construcci\u00f3n<\/strong> y es por ello que sus piezas est\u00e1n fabricadas con escombro rescatado de distintas obras<\/a>.\u00a0<\/p>\n\n\n\n

\u201cCon la marca quiero demostrar que puedes recuperar lo cultural, complementarlo con el dise\u00f1o y obtener algo padre y sustentable\u201d, explica la arquitecta de 32 a\u00f1os. <\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"Nayuk<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Reconocimiento internacional en Wanted Design<\/strong><\/h2>\n\n\n\n

La propuesta es tan innovadora que en noviembre pasado Nayuk<\/em> fue la \u00fanica marca mexicana en participar en Wanted Design<\/em><\/a>, un evento dedicado a promover el dise\u00f1o local e internacional, en la categor\u00eda de marcas emergentes. El foco se centraba en sus espejos y vasijas pero sus maceteros y portavelas de calavera causaron sensaci\u00f3n.<\/p>\n\n\n\n

\u201cEn M\u00e9xico no siempre valoramos el dise\u00f1o, la sustentabilidad y la cultura pero en el extranjero, s\u00ed, eso me ayud\u00f3 a identificar nuestro mercado\u201d, agrega. <\/p>\n\n\n\n

\"Nayuk<\/figure>\n\n\n\n

Sostenibilidad y econom\u00eda circular<\/strong><\/h2>\n\n\n\n

Las piezas<\/strong> emblem\u00e1ticas de esta primera colecci\u00f3n son las calaveras y el xoloitzcuintle<\/em><\/a> que funciona como lapicero, pero tambi\u00e9n hay floreros, espejos sostenidos por arcos y un elefante \u2013\u201del colado\u201d, dice\u2013 en las que emplea un 60 % de desechos de la construcci\u00f3n y 40 % de cemento, convirti\u00e9ndolos en productos amigables con el ambiente y que apoyan la econom\u00eda circular<\/strong>.<\/p>\n\n\n\n

Consumo local y sustentabilidad<\/strong><\/h3>\n\n\n\n

La arquitecta considera que en nuestras decisiones como consumidores debemos considerar el consumo local y sustentable<\/strong> y que desechemos la idea de que las piezas a partir de materiales reciclados deben ser m\u00e1s baratas pues en muchas ocasiones implica retratar la materia prima<\/strong> para transformarla.<\/p>\n\n\n\n

\"Nayuk<\/figure>\n\n\n\n

Proyectos futuros y compromiso continuo de Nayuk<\/strong><\/h2>\n\n\n\n

Actualmente, Cihuatzin trabaja en el lanzamiento de la colecci\u00f3n para otro de sus emprendimientos, Kabaan, enfocado en arquitectura<\/a> y en la que tendr\u00e1 celos\u00edas, adoquines, tejas y blocks tambi\u00e9n fabricados con desechos de la construcci\u00f3n y asegura que en las futuras colecciones de Nayuk<\/a> habr\u00e1 colibr\u00edes y cactus para seguir enalteciendo la cultura del pa\u00eds.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Para Cihuatzin Garc\u00eda, fundadora de Nayuk, M\u00e9xico es color, arte y pasi\u00f3n, elementos presentes en la celebraci\u00f3n de D\u00eda de Muertos y ADN de su primera colecci\u00f3n de objetos de decoraci\u00f3n, en la que rinde homenaje a la cultura de nuestro pa\u00eds. Descubre Nayuk: Un homenaje a la cultura mexicana Como La Catrina de Jos\u00e9 Guadalupe Posadas, Cihuatzin es originaria de Aguascalientes. Hija de un arquitecto y restaurador enamorado de su pa\u00eds, desde chica disfrut\u00f3 conociendo la historia de M\u00e9xico […]<\/p>\n","protected":false},"author":15,"featured_media":2199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-2191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno"],"yoast_head":"\nNayuk | Dise\u00f1o Sustentable de Inspiraci\u00f3n Prehisp\u00e1nica<\/title>\n<meta name=\"description\" content=\"Descubre Nayuk, una marca de decoraci\u00f3n fundada por Cihuatzin Garc\u00eda, que fusiona el color, arte y pasi\u00f3n de M\u00e9xico en dise\u00f1o sustentable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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