{"id":2725,"date":"2023-02-10T12:44:09","date_gmt":"2023-02-10T18:44:09","guid":{"rendered":"https:\/\/www.gridmag.com.mx\/?p=2725"},"modified":"2023-12-18T15:34:35","modified_gmt":"2023-12-18T21:34:35","slug":"alberto-monteon-diseno-tapatio-y-emergente","status":"publish","type":"post","link":"https:\/\/www.gridmag.com.mx\/index.php\/2023\/02\/10\/alberto-monteon-diseno-tapatio-y-emergente\/","title":{"rendered":"Alberto Monte\u00f3n | Dise\u00f1o emergente de Jalisco en Zona Maco"},"content":{"rendered":"\n\n\n

Alberto Monte\u00f3n tiene 26 a\u00f1os, es tapat\u00edo, estudi\u00f3 dise\u00f1o industrial<\/strong> y del 8 al 12 de febrero expone dos piezas como talento emergente en Zona Maco<\/a> (CDMX), una de las ferias de arte y dise\u00f1o m\u00e1s importantes en Am\u00e9rica Latina. Por si fuera poco, en dos ocasiones ha sido galardonado en el Concurso Nacional de Dise\u00f1o de Muebles (Dimueble). Est\u00e1 grueso.<\/p>\n\n\n\n

La presencia Tapat\u00eda en Zona Maco 2023<\/h2>\n\n\n\n

A Zona Maco llega con Doce Stool<\/em>, un banco armable, y con Topada, <\/em>una pieza de cer\u00e1mica<\/strong> decorativa, demostrando que en Jalisco hay mucho talento. La primera es un banco armable en cedro tintado que forma parte de una colecci\u00f3n del 2021. Originalmente se trataba de una serie de piezas de uso personal cuyo cliente final era \u00e9l mismo. \u201cViendo que le fue bien a la pieza (un escritorio) y que la geometr\u00eda<\/strong> y la est\u00e9tica<\/a> ten\u00edan potencial, quise ampliar la colecci\u00f3n con unos banquitos\u201d, explica Alberto Monte\u00f3n. El banco se inspira en la numerolog\u00eda maya<\/a>, basada en puntos y rayas. Y a partir de ah\u00ed cre\u00f3 un sistema desmontable de piezas flexibles que se adaptan a las necesidades del usuario.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Topada: Encuentro cultural en cer\u00e1mica<\/strong><\/h3>\n\n\n\n

Topada<\/em> <\/em><\/strong>\u2013significa \u201cgolpe\u201d o \u201cchoque\u201d\u2013 tambi\u00e9n se inspira en la cultura mexicana<\/strong> pero m\u00e1s cercana a nuestros tiempos. Pues alude al choque cultural entre la artesan\u00eda<\/a> tradicional y la cultura actual, espec\u00edficamente en Tonal\u00e1, un municipio de Jalisco reconocido por su trabajo de alfarer\u00eda.<\/p>\n\n\n\n

\u201cTodo naci\u00f3 cuando acompa\u00f1\u00e9 a mi madre a Tonal\u00e1 a comprar unos jarrones, ah\u00ed empec\u00e9 a darme cuenta y a preguntarme \u2018\u00bfqu\u00e9 onda con estas piezas<\/strong> hechas por artesanos con forma de minion?. O \u00bfQu\u00e9 onda con esa maceta de Darth Vader?\u2019 Observ\u00e9, cuestion\u00e9 y comenc\u00e9 a investigar\u201d, agrega Alberto.<\/p>\n\n\n\n

El proceso creativo y colaborativo de Alberto Monte\u00f3n<\/strong><\/h2>\n\n\n\n

El primer paso fue indagar sobre el efecto de la globalizaci\u00f3n en la alfarer\u00eda t\u00edpica de Tonal\u00e1 y c\u00f3mo sus dise\u00f1os est\u00e1n inspirados por la cultura de otros pa\u00edses e incluso, por iconos de la cultura pop.<\/p>\n\n\n\n

\u201cLa investigaci\u00f3n se basa en esto, en este mestizaje de un mont\u00f3n de lados, en donde la artesan\u00eda<\/strong> de Tonal\u00e1 ya no es propia del lugar\u2026 desde la Conquista ya no lo es y con la globalizaci\u00f3n, lo es menos. Ya no solo existe el t\u00edpico jarrito de Tonal\u00e1 sino un mont\u00f3n de cosas m\u00e1s\u201d, explica.<\/p>\n\n\n\n

\"Alberto<\/figure>\n\n\n\n

Topada <\/em>es el resultado: una pieza de cer\u00e1mica<\/a> decorativa realizada en conjunto con artesanos originarios de dicha poblaci\u00f3n. \u201cUn florero inspirado en todas esas geometr\u00edas s\u00faper modernas y actuales, combinadas con lo t\u00edpico de Tonal\u00e1\u201d.<\/p>\n\n\n\n

En el proceso de creaci\u00f3n, Alberto Monte\u00f3n trabaj\u00f3 estrechamente con Miguel, el artesano a cargo del taller<\/strong> donde se elaboraron las piezas, y de esta colaboraci\u00f3n rescata que \u201cal final t\u00fa eres un aprendiz; vas a aprender y te adaptas a ellos, no ellos a ti\u201d.<\/p>\n\n\n\n

Explorando con pl\u00e1stico reciclado<\/strong><\/h2>\n\n\n\n

Alberto tambi\u00e9n es una persona que experimenta y aprende sobre el terreno. Le gusta m\u00e1s poner las manos en la masa que lo que puede leer en un libro. \u201cPor experimentar no te pagan; sin embargo, es lo que m\u00e1s te nutre\u201d, a\u00f1ade.<\/p>\n\n\n\n

Ejemplo del proceso de experimentaci\u00f3n es su l\u00ednea de mobiliario<\/strong> creada a base de pl\u00e1stico reciclado<\/a>, en la cual trabaj\u00f3 durante tres a\u00f1os de la mano de \u201cMai\u201d, su compa\u00f1ero. \u201cNadie nos dijo sobre las temperaturas, las ingenier\u00edas inversas, los tiempos de enfriamiento\u2026, todo eso no viene en un libro\u201d. Las piezas est\u00e1n hechas a base de pl\u00e1stico HDPE (polietileno de alta densidad), el cual se obtiene de botellas recicladas de detergentes, shampoo o cremas.<\/p>\n\n\n\n

\n
\n
\"Alberto<\/figure>\n<\/div>\n\n\n\n
\n
\"Alberto<\/figure>\n<\/div>\n<\/div>\n\n\n\n

\u201cCuando empezamos hace algunos a\u00f1os era una t\u00e9cnica poco conocida. Me da gusto que poco a poco la gente la conozca y se use m\u00e1s\u201d.<\/p>\n\n\n\n

Si te das una vuelta por Zona Maco<\/a>, busca sus proyectos y conoce el trabajo de m\u00e1s j\u00f3venes dise\u00f1adores emergentes como \u00e9l.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alberto Monte\u00f3n tiene 26 a\u00f1os, es tapat\u00edo, estudi\u00f3 dise\u00f1o industrial y del 8 al 12 de febrero expone dos piezas como talento emergente en Zona Maco (CDMX), una de las ferias de arte y dise\u00f1o m\u00e1s importantes en Am\u00e9rica Latina. Por si fuera poco, en dos ocasiones ha sido galardonado en el Concurso Nacional de Dise\u00f1o de Muebles (Dimueble). Est\u00e1 grueso. La presencia Tapat\u00eda en Zona Maco 2023 A Zona Maco llega con Doce Stool, un banco armable, y con […]<\/p>\n","protected":false},"author":4,"featured_media":2728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,52],"tags":[],"class_list":["post-2725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativos","category-diseno"],"yoast_head":"\nAlberto Monte\u00f3n | Dise\u00f1o Emergente de Jalisco en Zona Maco<\/title>\n<meta name=\"description\" content=\"Sum\u00e9rgete en el mundo innovador de Alberto Monte\u00f3n, un joven tapat\u00edo de 26 a\u00f1os que deslumbra con su enfoque \u00fanico en dise\u00f1o industrial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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