{"id":3385,"date":"2023-05-11T12:03:50","date_gmt":"2023-05-11T18:03:50","guid":{"rendered":"https:\/\/www.gridmag.com.mx\/?p=3385"},"modified":"2024-01-12T13:49:55","modified_gmt":"2024-01-12T19:49:55","slug":"drea-producciones-experiencias-que-venden","status":"publish","type":"post","link":"https:\/\/www.gridmag.com.mx\/index.php\/2023\/05\/11\/drea-producciones-experiencias-que-venden\/","title":{"rendered":"Drea Producciones | Experiencias que venden"},"content":{"rendered":"\n\n\n

Vivimos el mundo a trav\u00e9s de experiencias<\/strong>, momentos en los que somos conscientes de lo que sentimos tanto emocional<\/a> como corporalmente, pero, \u00bfqu\u00e9 pensar\u00edas si te dij\u00e9ramos que \u00e9stas pueden planearse y dise\u00f1arse?\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u00bfQu\u00e9 es una experiencia?<\/strong><\/h2>\n\n\n\n

Una experiencia puede definirse como momentos memorables<\/strong> y consientes, los cuales, aunque se experimentas de forma colectiva, se vuelven algo personal. Al vivir acontecimientos significativos, nuestros receptores emocionales y corporales son estimulados; sin embargo, todo lo que experimentamos se ve afectado por nuestra cultura<\/strong>, valores<\/strong> y significados personales, por lo que ninguna experiencia ser\u00e1 igual para dos personas.<\/p>\n\n\n\n

\"Drea<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Arquitectura, creadora de experiencias<\/strong><\/h2>\n\n\n\n

Cuando usas un espacio con intenci\u00f3n, la arquitectura<\/strong> se convierte en un elemento central en la construcci\u00f3n<\/strong> de un evento memorable. Si el arquitecto o dise\u00f1ador presta atenci\u00f3n a elementos m\u00e1s all\u00e1 de la funcionalidad y materialidad<\/a>, se convierte en el curador de una experiencia, la cual depender\u00e1 en c\u00f3mo una persona interact\u00faa con el espacio o conjunto.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Dise\u00f1ar una experiencia<\/a> que trascienda es complicado, pero la empresa tapat\u00eda Drea se especializa en ello. Iluminaci\u00f3n<\/strong>, decoraci\u00f3n<\/strong>, arquitectura ef\u00edmera<\/a>, m\u00fasica<\/a> y much\u00edsima creatividad son algunos de los elementos que utiliza al planear las instalaciones y eventos para las marcas con las que colabora.<\/p>\n\n\n\n

\u201cEn Drea nos encargamos de crear experiencias y proponer dise\u00f1os pensando en el usuario<\/strong> y el cliente para crear un espacio que la gente recuerde y distinga a la marca; algo futurista, innovador e impactante\u201d, comenta la dise\u00f1adora Michelle Madrid Ocampo.<\/p>\n\n\n\n

\"Drea<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Todo dise\u00f1o dentro de Drea Producciones comienza por una investigaci\u00f3n en donde los clientes o marcas comentan el objetivo del mensaje que desean transmitir. Despu\u00e9s el departamento de arte<\/strong> dise\u00f1a un concepto y eje rector que guiar\u00e1 el proyecto. Definen si agregar\u00e1n actividades, photo opportunities<\/em>\u00a0o \u00e1reas de descanso que construyan la experiencia.\u00a0<\/p>\n\n\n\n

Despu\u00e9s el proyecto cae en manos del departamento de arquitectura<\/a>, que traduce la experiencia en elementos f\u00edsicos apoyados por estructuras ef\u00edmeras modulares y tecnolog\u00eda con pantallas, m\u00fasica y luces.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Drea Producciones: Experiencias en pro del marketing<\/strong><\/h2>\n\n\n\n

Las marcas y empresas apuestan cada vez m\u00e1s por publicitarse por medio de\u00a0 experiencias, ponerse en los zapatos de los posibles compradores y crear<\/a> un v\u00ednculo personal entre ellos y la marca.<\/p>\n\n\n\n

Esta empresa mexicana desarrolla producciones sociales, comunitarias y eventos propios en los que promueve el talento local y entre sus clientes se encuentran marcas como Redbull, Nike, Absolut y Audi.<\/p>\n\n\n\n

\"Drea<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Redes y web<\/strong><\/p>\n\n\n\n

https:\/\/www.instagram.com\/dreaproducciones\/<\/a>
https:\/\/drea.com.mx\/en\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Vivimos el mundo a trav\u00e9s de experiencias, momentos en los que somos conscientes de lo que sentimos tanto emocional como corporalmente, pero, \u00bfqu\u00e9 pensar\u00edas si te dij\u00e9ramos que \u00e9stas pueden planearse y dise\u00f1arse?\u00a0 \u00bfQu\u00e9 es una experiencia? Una experiencia puede definirse como momentos memorables y consientes, los cuales, aunque se experimentas de forma colectiva, se vuelven algo personal. Al vivir acontecimientos significativos, nuestros receptores emocionales y corporales son estimulados; sin embargo, todo lo que experimentamos se ve afectado por nuestra […]<\/p>\n","protected":false},"author":4,"featured_media":3386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,51],"tags":[],"class_list":["post-3385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno","category-interiorismo"],"yoast_head":"\nDrea Producciones | Experiencias que Venden<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Drea Produccione, se ha convertido en la maestra de la creaci\u00f3n de experiencias a trav\u00e9s de la arquitectura en Guadalajara.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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