{"id":4106,"date":"2023-07-19T22:22:39","date_gmt":"2023-07-20T04:22:39","guid":{"rendered":"https:\/\/www.gridmag.com.mx\/?p=4106"},"modified":"2024-01-29T16:21:23","modified_gmt":"2024-01-29T22:21:23","slug":"la-verdadera-barbie-dream-house-en-las-tiendas-zara-por-random-studio","status":"publish","type":"post","link":"https:\/\/www.gridmag.com.mx\/index.php\/2023\/07\/19\/la-verdadera-barbie-dream-house-en-las-tiendas-zara-por-random-studio\/","title":{"rendered":"La verdadera \u201cBarbie Dream House\u201d en las tiendas Zara | Random Studio"},"content":{"rendered":"\n\n\n

Para celebrar la \u00faltima colaboraci\u00f3n de Zara con ‘Barbie<\/a>‘, Random Studio dise\u00f1a un espacio inmersivo para el lanzamiento de la colecci\u00f3n en las tiendas insignia de la marca en Par\u00eds y Nueva York.<\/p>\n\n\n\n

\"La<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Transformaci\u00f3n m\u00e1gica: de tiendas a casa de mu\u00f1ecas<\/strong><\/strong><\/h2>\n\n\n\n

Las tiendas de Zara<\/a> en Soho y Par\u00eds<\/strong> fueron transformadas en la “Barbie dream house” a trav\u00e9s de la visi\u00f3n \u00fanica de Random Studio<\/a><\/strong>, un despacho internacional con base en \u00c1msterdam y Par\u00eds, dedicado a dise\u00f1ar experiencias.<\/p>\n\n\n\n

\"Zara
Zara X Barbie by Random Studio. <\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

El universo de la nueva pel\u00edcula de Barbie juega con la escala humana, haci\u00e9ndonos sentir en una aut\u00e9ntica casa de mu\u00f1ecas<\/strong>, bas\u00e1ndose en el lenguaje de dise\u00f1o<\/strong>, materialidad y funci\u00f3n de \u00e9stas. La disposici\u00f3n espacial de este ‘Barbieland’ nos invita a salir de la ajetreada calle de la ciudad y lejos de la realidad. Siguiendo el camino de ladrillo amarillo desde el patio delantero de la casa hasta un mundo de ensue\u00f1o y fantas\u00eda formado del color rosa caracter\u00edstico.<\/p>\n\n\n\n

\n
\n
\"La<\/figure>\n<\/div>\n\n\n\n
\n
\"La<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Arquitectura modular y dise\u00f1o de tiendas<\/strong><\/h2>\n\n\n\n

La arquitectura modular<\/strong>, ensamblada para adaptarse al dise\u00f1o de cada tienda, hace referencia a la materialidad y disposici\u00f3n de un juguete para crear el armario gigante de Barbie (completo con un probador de tama\u00f1o natural).<\/p>\n\n\n\n

\"\"
Zara X Barbie by Random Studio. Photo: Ophelie Maurus, Joppe Rog<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Barbie y Zara: innovaci\u00f3n y experiencia digital<\/strong><\/h2>\n\n\n\n

La colecci\u00f3n se muestra dentro de unidades decoradas por stickers<\/em> de tama\u00f1o natural que se fijan detr\u00e1s de los productos reales. Recordando el dise\u00f1o de una caja Barbie e imitando las texturas y los patrones extra\u00eddos de la pel\u00edcula. Una m\u00e1quina expendedora invita a los visitantes a interactuar, girando una rueda para rotar los estantes de los productos.\u00a0<\/p>\n\n\n\n

\"La
Zara X Barbie by Random Studio. Photo: Ophelie Maurus, Joppe Rog<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Borrando la l\u00ednea entre lo real y lo falso, el espacio tambi\u00e9n hace gestos m\u00e1s all\u00e1 de la casa al mundo exterior de Barbieland<\/strong>. A trav\u00e9s de una serie de pantallas que enmarcan escenas digitales\u00a0 (generadas usando Unreal<\/a>), los visitantes pueden ver el vecindario y el entorno m\u00e1s amplio de la casa. Reflejando la l\u00f3gica del universo de fantas\u00eda de Barbie, tal y como existe en los productos y la pel\u00edcula, cada escena es est\u00e1tica, con solo un toque de movimiento en forma de un sol que se mueve gradualmente sobre la escena, proyectando sombras sobre el paisaje artificial.<\/p>\n\n\n\n

\"La
Zara X Barbie by Random Studio. Photo: Ophelie Maurus, Joppe Rog<\/figcaption><\/figure>\n\n\n\n

Ubicaci\u00f3n:<\/strong> Par\u00eds \u2013 Av. des Champs-\u00c9lys\u00e9es \/ New York \u2013 Broadway #503
Instagram:<\/strong> @RandomStudio<\/a>
Fotograf\u00edas:<\/strong> @opheliemrs<\/a>, @joppe.jacob.rog<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Para celebrar la \u00faltima colaboraci\u00f3n de Zara con ‘Barbie‘, Random Studio dise\u00f1a un espacio inmersivo para el lanzamiento de la colecci\u00f3n en las tiendas insignia de la marca en Par\u00eds y Nueva York. Transformaci\u00f3n m\u00e1gica: de tiendas a casa de mu\u00f1ecas Las tiendas de Zara en Soho y Par\u00eds fueron transformadas en la “Barbie dream house” a trav\u00e9s de la visi\u00f3n \u00fanica de Random Studio, un despacho internacional con base en \u00c1msterdam y Par\u00eds, dedicado a dise\u00f1ar experiencias. El universo […]<\/p>\n","protected":false},"author":1,"featured_media":4108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,51],"tags":[85,31,86,84],"class_list":["post-4106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arquitectura","category-interiorismo","tag-barbie","tag-diseno","tag-escaparate","tag-zara"],"yoast_head":"\nLa Verdadera \u201cBarbie Dream House\u201d en las Tiendas Zara<\/title>\n<meta name=\"description\" content=\"Descubre el espacio inmersivo dise\u00f1ado por Random Studio para de Zara con 'Barbie', convirtiendo las tiendas en una casa de mu\u00f1ecas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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