{"id":4405,"date":"2023-09-12T12:14:42","date_gmt":"2023-09-12T18:14:42","guid":{"rendered":"https:\/\/www.gridmag.com.mx\/?p=4405"},"modified":"2024-01-31T18:35:12","modified_gmt":"2024-02-01T00:35:12","slug":"el-color-ferragamo","status":"publish","type":"post","link":"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/","title":{"rendered":"El color Ferragamo"},"content":{"rendered":"\n

Salvatore Ferragamo da una renovaci\u00f3n no s\u00f3lo a su nombre, sino tambi\u00e9n al logo<\/a> de su marca. Una estrategia de branding<\/strong> que define el inicio de una nueva era para la firma. Con esta transformaci\u00f3n, la marca adopta el apellido de su fundador y se presenta simplemente como \u201cFerragamo\u201d.<\/p>\n\n\n\n

Fue con la llegada de Maximilian Davis como nuevo director creativo que la prestigiosa casa florentina revel\u00f3 su fresca identidad visual<\/strong>, demostrando un fuerte deseo de evolucionar y dar cabida a la impactante visi\u00f3n del dise\u00f1ador, quien busca dar un lente de sensibilidad<\/strong> al nuevo episodio de Ferragamo.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Su flamante logotipo, obra del brit\u00e1nico Peter Saville, nos presenta su nuevo color distintivo, un vibrante rojo en el tono 3546C, junto con una tipograf\u00eda Serif que rinde homenaje a las inscripciones en piedra del Renacimiento florentino, el lugar de origen de la marca. <\/p>\n\n\n\n

Indudablemente, estos cambios disruptivos auguran una nueva era para la ic\u00f3nica casa italiana, que desde su llegada al mercado en 1927 se ha destacado por su s\u00f3lido fundamento en creatividad, sofisticaci\u00f3n y dise\u00f1os inspiradores<\/strong>.<\/p>\n\n\n\n

\"El<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Fuentes:
https:\/\/www.gq.com.mx\/moda\/articulo\/maximilian-davis-salvatore-ferragamo-director-creativo-quien-es<\/a>
https:\/\/elle.mx\/moda\/2022\/09\/20\/salvatore-ferragamo-cambia-nombre-nuevo-logo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Salvatore Ferragamo da una renovaci\u00f3n no s\u00f3lo a su nombre, sino tambi\u00e9n al logo de su marca. Una estrategia de branding que define el inicio de una nueva era para la firma. Con esta transformaci\u00f3n, la marca adopta el apellido de su fundador y se presenta simplemente como \u201cFerragamo\u201d. Fue con la llegada de Maximilian Davis como nuevo director creativo que la prestigiosa casa florentina revel\u00f3 su fresca identidad visual, demostrando un fuerte deseo de evolucionar y dar cabida a […]<\/p>\n","protected":false},"author":1,"featured_media":4406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-4405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno"],"yoast_head":"\nEl Color Ferragamo<\/title>\n<meta name=\"description\" content=\"Descubre el emocionante renacer de Ferragamo con una renovaci\u00f3n integral, desde su nombre hasta un nuevo logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Color Ferragamo\" \/>\n<meta property=\"og:description\" content=\"Descubre el emocionante renacer de Ferragamo con una renovaci\u00f3n integral, desde su nombre hasta un nuevo logo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/\" \/>\n<meta property=\"og:site_name\" content=\"Grid Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gridmagazine.mx\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-12T18:14:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-01T00:35:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/09\/FERRGAMO-NEW-LOGO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"864\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Grid Magazine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grid Magazine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/\"},\"author\":{\"name\":\"Grid Magazine\",\"@id\":\"https:\/\/www.gridmag.com.mx\/#\/schema\/person\/d54cddc75e2ecfe4a55e39c0336ae932\"},\"headline\":\"El color Ferragamo\",\"datePublished\":\"2023-09-12T18:14:42+00:00\",\"dateModified\":\"2024-02-01T00:35:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/\"},\"wordCount\":204,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.gridmag.com.mx\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/09\/FERRGAMO-NEW-LOGO.jpg\",\"articleSection\":[\"Dise\u00f1o\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/\",\"url\":\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/\",\"name\":\"El Color Ferragamo\",\"isPartOf\":{\"@id\":\"https:\/\/www.gridmag.com.mx\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/09\/FERRGAMO-NEW-LOGO.jpg\",\"datePublished\":\"2023-09-12T18:14:42+00:00\",\"dateModified\":\"2024-02-01T00:35:12+00:00\",\"description\":\"Descubre el emocionante renacer de Ferragamo con una renovaci\u00f3n integral, desde su nombre hasta un nuevo logo.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/#primaryimage\",\"url\":\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/09\/FERRGAMO-NEW-LOGO.jpg\",\"contentUrl\":\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/09\/FERRGAMO-NEW-LOGO.jpg\",\"width\":1080,\"height\":864},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/www.gridmag.com.mx\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El color Ferragamo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gridmag.com.mx\/#website\",\"url\":\"https:\/\/www.gridmag.com.mx\/\",\"name\":\"Grid Magazine\",\"description\":\"Compartiendo lo mejor de la arquitectura y dise\u00f1o mexicano.\",\"publisher\":{\"@id\":\"https:\/\/www.gridmag.com.mx\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gridmag.com.mx\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gridmag.com.mx\/#organization\",\"name\":\"Grid Magazine\",\"url\":\"https:\/\/www.gridmag.com.mx\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.gridmag.com.mx\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Grid Magazine\"},\"image\":{\"@id\":\"https:\/\/www.gridmag.com.mx\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/gridmagazine.mx\",\"https:\/\/www.instagram.com\/gridmagazine_mx\/\",\"https:\/\/www.tiktok.com\/@gridmagazine.mx?_t=8gl2kVR2Aq6&_r=1\",\"https:\/\/www.linkedin.com\/company\/grid-magazine-mx\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.gridmag.com.mx\/#\/schema\/person\/d54cddc75e2ecfe4a55e39c0336ae932\",\"name\":\"Grid Magazine\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.gridmag.com.mx\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8e4bd50943002dd6ee9db30e5af749244f3e21206a99c4fb42429117eaacfc83?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8e4bd50943002dd6ee9db30e5af749244f3e21206a99c4fb42429117eaacfc83?s=96&d=mm&r=g\",\"caption\":\"Grid Magazine\"},\"sameAs\":[\"https:\/\/www.gridmag.com.mx\"],\"url\":\"https:\/\/www.gridmag.com.mx\/index.php\/author\/grid-magazine-arq\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El Color Ferragamo","description":"Descubre el emocionante renacer de Ferragamo con una renovaci\u00f3n integral, desde su nombre hasta un nuevo logo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/","og_locale":"es_MX","og_type":"article","og_title":"El Color Ferragamo","og_description":"Descubre el emocionante renacer de Ferragamo con una renovaci\u00f3n integral, desde su nombre hasta un nuevo logo.","og_url":"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/","og_site_name":"Grid Magazine","article_publisher":"https:\/\/www.facebook.com\/gridmagazine.mx","article_published_time":"2023-09-12T18:14:42+00:00","article_modified_time":"2024-02-01T00:35:12+00:00","og_image":[{"width":1080,"height":864,"url":"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/09\/FERRGAMO-NEW-LOGO.jpg","type":"image\/jpeg"}],"author":"Grid Magazine","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Grid Magazine","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/#article","isPartOf":{"@id":"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/"},"author":{"name":"Grid Magazine","@id":"https:\/\/www.gridmag.com.mx\/#\/schema\/person\/d54cddc75e2ecfe4a55e39c0336ae932"},"headline":"El color Ferragamo","datePublished":"2023-09-12T18:14:42+00:00","dateModified":"2024-02-01T00:35:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/"},"wordCount":204,"commentCount":0,"publisher":{"@id":"https:\/\/www.gridmag.com.mx\/#organization"},"image":{"@id":"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/09\/FERRGAMO-NEW-LOGO.jpg","articleSection":["Dise\u00f1o"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/","url":"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/","name":"El Color Ferragamo","isPartOf":{"@id":"https:\/\/www.gridmag.com.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/#primaryimage"},"image":{"@id":"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/09\/FERRGAMO-NEW-LOGO.jpg","datePublished":"2023-09-12T18:14:42+00:00","dateModified":"2024-02-01T00:35:12+00:00","description":"Descubre el emocionante renacer de Ferragamo con una renovaci\u00f3n integral, desde su nombre hasta un nuevo logo.","breadcrumb":{"@id":"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/#primaryimage","url":"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/09\/FERRGAMO-NEW-LOGO.jpg","contentUrl":"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/09\/FERRGAMO-NEW-LOGO.jpg","width":1080,"height":864},{"@type":"BreadcrumbList","@id":"https:\/\/www.gridmag.com.mx\/index.php\/2023\/09\/12\/el-color-ferragamo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.gridmag.com.mx\/"},{"@type":"ListItem","position":2,"name":"El color Ferragamo"}]},{"@type":"WebSite","@id":"https:\/\/www.gridmag.com.mx\/#website","url":"https:\/\/www.gridmag.com.mx\/","name":"Grid Magazine","description":"Compartiendo lo mejor de la arquitectura y dise\u00f1o mexicano.","publisher":{"@id":"https:\/\/www.gridmag.com.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gridmag.com.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.gridmag.com.mx\/#organization","name":"Grid Magazine","url":"https:\/\/www.gridmag.com.mx\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.gridmag.com.mx\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Grid Magazine"},"image":{"@id":"https:\/\/www.gridmag.com.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gridmagazine.mx","https:\/\/www.instagram.com\/gridmagazine_mx\/","https:\/\/www.tiktok.com\/@gridmagazine.mx?_t=8gl2kVR2Aq6&_r=1","https:\/\/www.linkedin.com\/company\/grid-magazine-mx\/"]},{"@type":"Person","@id":"https:\/\/www.gridmag.com.mx\/#\/schema\/person\/d54cddc75e2ecfe4a55e39c0336ae932","name":"Grid Magazine","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.gridmag.com.mx\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8e4bd50943002dd6ee9db30e5af749244f3e21206a99c4fb42429117eaacfc83?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8e4bd50943002dd6ee9db30e5af749244f3e21206a99c4fb42429117eaacfc83?s=96&d=mm&r=g","caption":"Grid Magazine"},"sameAs":["https:\/\/www.gridmag.com.mx"],"url":"https:\/\/www.gridmag.com.mx\/index.php\/author\/grid-magazine-arq\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gridmag.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/4405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gridmag.com.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gridmag.com.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gridmag.com.mx\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gridmag.com.mx\/index.php\/wp-json\/wp\/v2\/comments?post=4405"}],"version-history":[{"count":3,"href":"https:\/\/www.gridmag.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/4405\/revisions"}],"predecessor-version":[{"id":6333,"href":"https:\/\/www.gridmag.com.mx\/index.php\/wp-json\/wp\/v2\/posts\/4405\/revisions\/6333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gridmag.com.mx\/index.php\/wp-json\/wp\/v2\/media\/4406"}],"wp:attachment":[{"href":"https:\/\/www.gridmag.com.mx\/index.php\/wp-json\/wp\/v2\/media?parent=4405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gridmag.com.mx\/index.php\/wp-json\/wp\/v2\/categories?post=4405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gridmag.com.mx\/index.php\/wp-json\/wp\/v2\/tags?post=4405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}