{"id":4875,"date":"2023-10-23T09:50:19","date_gmt":"2023-10-23T15:50:19","guid":{"rendered":"https:\/\/www.gridmag.com.mx\/?p=4875"},"modified":"2024-02-14T16:45:55","modified_gmt":"2024-02-14T22:45:55","slug":"habitania-un-hobby-hecho-familia","status":"publish","type":"post","link":"https:\/\/www.gridmag.com.mx\/index.php\/2023\/10\/23\/habitania-un-hobby-hecho-familia\/","title":{"rendered":"Habitania | Un hobby hecho familia"},"content":{"rendered":"\n<p><strong>Por Mau Batres<\/strong><\/p>\n\n\n\n<p>Estrella Gonz\u00e1lez y Carlos Matute saben que la uni\u00f3n hace la fuerza. En la d\u00e9cada de los 90, abrieron <em>Habitania,<\/em> un peque\u00f1o local en el que vend\u00edan piezas de importaci\u00f3n de estilo ingl\u00e9s para la <strong>decoraci\u00f3n del hogar<\/strong>. El dise\u00f1o era su pasi\u00f3n y lo que inici\u00f3 como un <em>hobby, <\/em>se ha convertido en una c\u00e1lida empresa familiar.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/MG_4281-1024x683.jpg\" alt=\"Habitania | Un Hobby Hecho Familia\" class=\"wp-image-4877\" srcset=\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/MG_4281-1024x683.jpg 1024w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/MG_4281-300x200.jpg 300w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/MG_4281-768x512.jpg 768w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/MG_4281-1536x1024.jpg 1536w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/MG_4281-2048x1366.jpg 2048w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/MG_4281-360x240.jpg 360w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/MG_4281-720x480.jpg 720w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/MG_4281-770x513.jpg 770w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/MG_4281-1400x934.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Su negocio marchaba bien, fue entonces cuando <em>Passport,<\/em> una empresa estadounidense exportadora de los art\u00edculos, les ofreci\u00f3 los derechos y la administraci\u00f3n de la firma a la pareja, convirtiendo a la ciudad de Aguascalientes en su nueva sede. Desde ese momento, inici\u00f3 un emocionante recorrido para ellos y la compa\u00f1\u00eda a trav\u00e9s del dise\u00f1o y la <strong>fabricaci\u00f3n de muebles<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"798\" height=\"1024\" src=\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-8.52.57-798x1024.png\" alt=\"\" class=\"wp-image-4878\" srcset=\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-8.52.57-798x1024.png 798w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-8.52.57-234x300.png 234w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-8.52.57-768x986.png 768w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-8.52.57-770x988.png 770w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-8.52.57.png 907w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Habitania<\/em> ha sabido conservar su esp\u00edritu familiar. Ahora no solo participan Estrella y Carlos, sus hijas tambi\u00e9n forman parte del desarrollo de esta <strong>empresa hidroc\u00e1lida<\/strong>.\u00a0<\/p>\n\n\n\n<p>\u201cLa visi\u00f3n que tenemos para Habitania es que la atenci\u00f3n sea muy personalizada, queremos que los clientes sientan que es una empresa muy familiar\u201d, explica <a href=\"https:\/\/www.gridmag.com.mx\/index.php\/2023\/03\/16\/loredana-matute-editora-de-arquitectura-2\/\">Loredana Matute<\/a>, gerente de Habitania Aguascalientes e hija de Carlos y Estrella..\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"799\" height=\"1024\" src=\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-8.53.17-799x1024.png\" alt=\"Habitania | Un Hobby Hecho Familia\" class=\"wp-image-4879\" srcset=\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-8.53.17-799x1024.png 799w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-8.53.17-234x300.png 234w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-8.53.17-768x984.png 768w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-8.53.17-770x987.png 770w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-8.53.17.png 1020w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un legado hecho dise\u00f1o<\/strong><\/h2>\n\n\n\n<p>Materiales crudos y naturales son el sello particular de Habitania, as\u00ed como su estilo<strong> <\/strong>mexicano contempor\u00e1neo. Sus piezas destacan por sus colecciones en las que destaca el cuidadoso proceso, casi artesanal.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"792\" height=\"1024\" src=\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-9.35.45-792x1024.png\" alt=\"\" class=\"wp-image-4881\" srcset=\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-9.35.45-792x1024.png 792w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-9.35.45-232x300.png 232w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-9.35.45-768x993.png 768w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-9.35.45-770x996.png 770w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-9.35.45.png 992w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cEn Habitania no nos gusta entrar tanto en la \u2018moda\u2019. Entonces encontramos el \u2018estilo Habitania\u2019 mexicano contempor\u00e1neo que s\u00ed adopta estas tendencias, pero sin llegar al extremo. Las tendencias que veo much\u00edsimo, son la <em>Bold <\/em>y la<em> Biofilia<\/em> y s\u00ed, las usamos, pero aterriz\u00e1dolas en nuestro estilo\u201d, comenta Loredana.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"790\" height=\"1024\" src=\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-8.54.37-1-790x1024.png\" alt=\"Habitania | Un Hobby Hecho Familia\" class=\"wp-image-4882\" srcset=\"https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-8.54.37-1-790x1024.png 790w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-8.54.37-1-231x300.png 231w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-8.54.37-1-768x996.png 768w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-8.54.37-1-1185x1536.png 1185w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-8.54.37-1-770x998.png 770w, https:\/\/www.gridmag.com.mx\/wp-content\/uploads\/2023\/10\/Captura-de-pantalla-2023-10-23-a-las-8.54.37-1.png 1191w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Habitania tambi\u00e9n busca transformar y evolucionar la idea del \u201clujo\u201d, alej\u00e1ndose de los dorados robustos y ostentosos; para ellos, el valor de lo natural y artesanal de las piezas es lo que las vuelve \u00fanicas, convirti\u00e9ndolas en dise\u00f1os con alma, por ello seguir\u00e1n dise\u00f1ando con pasi\u00f3n y exportando a distintos pa\u00edses de Latinoam\u00e9rica y Estados Unidos para celebrar lo bien hecho en M\u00e9xico.<br><br>Fotos: <a href=\"https:\/\/www.instagram.com\/lunievafotoarq\/#\">@lunievafotoarq<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Mau Batres Estrella Gonz\u00e1lez y Carlos Matute saben que la uni\u00f3n hace la fuerza. En la d\u00e9cada de los 90, abrieron Habitania, un peque\u00f1o local en el que vend\u00edan piezas de importaci\u00f3n de estilo ingl\u00e9s para la decoraci\u00f3n del hogar. El dise\u00f1o era su pasi\u00f3n y lo que inici\u00f3 como un hobby, se ha convertido en una c\u00e1lida empresa familiar.\u00a0 Su negocio marchaba bien, fue entonces cuando Passport, una empresa estadounidense exportadora de los art\u00edculos, les ofreci\u00f3 los derechos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-4875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interiorismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Habitania | Un Hobby Hecho Familia<\/title>\n<meta name=\"description\" content=\"Descubre la historia de Estrella Gonz\u00e1lez y Carlos Matute, quienes transformaron su pasi\u00f3n por el dise\u00f1o en una c\u00e1lida empresa 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