{"id":7999,"date":"2024-08-12T10:06:40","date_gmt":"2024-08-12T16:06:40","guid":{"rendered":"https:\/\/www.gridmag.com.mx\/?p=7999"},"modified":"2024-08-12T10:06:41","modified_gmt":"2024-08-12T16:06:41","slug":"ramses-viazcan","status":"publish","type":"post","link":"https:\/\/www.gridmag.com.mx\/index.php\/2024\/08\/12\/ramses-viazcan\/","title":{"rendered":"Rams\u00e9s Viazcan y la Gentrificaci\u00f3n en el Dise\u00f1o | Reflexiones en “Todos Somos Dise\u00f1o”"},"content":{"rendered":"\n\n\n

En el sexto episodio de la segunda temporada del podcast Todos Somos Dise\u00f1o<\/em>, Enrique Borsalde y Daniel Bennetts invitaron a Rams\u00e9s Viazcan, un destacado dise\u00f1ador industrial <\/a>mexicano, a discutir temas cruciales en la disciplina del dise\u00f1o. El episodio, titulado “Gentrificadores del Dise\u00f1o”, aborda c\u00f3mo el dise\u00f1o contempor\u00e1neo puede caer en la trampa del \u201cblanqueamiento\u201d, eliminando caracter\u00edsticas culturales espec\u00edficas para hacer los productos m\u00e1s universales y comercialmente viables. Sin embargo, este proceso puede perpetuar el racismo y el clasismo, al desvalorizar las contribuciones culturales de diferentes grupos.<\/p>\n\n\n\n

Blanqueamiento del dise\u00f1o: una cr\u00edtica necesaria seg\u00fan Rams\u00e9s Viazcan<\/h2>\n\n\n\n

Rams\u00e9s Viazcan, con una s\u00f3lida formaci\u00f3n en el Centro de Investigaciones de Dise\u00f1o Industrial de la UNAM y como galardonado con el Premio Nacional de Dise\u00f1o 2019, explica c\u00f3mo el blanqueamiento del dise\u00f1o no solo borra la diversidad cultural, sino que tambi\u00e9n contribuye a la homogeneizaci\u00f3n cultural. Durante el episodio, se profundiza en c\u00f3mo este fen\u00f3meno, aunque bien intencionado, puede ser perjudicial al perpetuar estereotipos y excluir est\u00e9ticas valiosas.<\/p>\n\n\n\n

\"<\/figure>\n\n\n\n

Racismo y clasismo en el Dise\u00f1o<\/h2>\n\n\n\n

Viazcan y los anfitriones del podcast subrayan que el dise\u00f1o no est\u00e1 exento de las din\u00e1micas de poder y discriminaci\u00f3n presentes en la sociedad. Al uniformar para cumplir con est\u00e1ndares globales, percibidos como superiores, se perpet\u00faan prejuicios que excluyen otras perspectivas culturales. Esta conversaci\u00f3n es esencial para entender c\u00f3mo las pr\u00e1cticas de dise\u00f1o pueden ser m\u00e1s inclusivas y respetuosas con la diversidad.<\/p>\n\n\n\n

La experiencia de Rams\u00e9s Viazcan en el Design Week de Mil\u00e1n<\/h2>\n\n\n\n

Adem\u00e1s, Viazcan comparti\u00f3 sus experiencias en el Design Week de Mil\u00e1n, uno de los eventos m\u00e1s importantes en el \u00e1mbito del dise\u00f1o global. Aqu\u00ed, destac\u00f3 la importancia de mantener una identidad cultural propia frente a las tendencias globales que buscan uniformidad. Su reflexi\u00f3n sobre c\u00f3mo estas din\u00e1micas se presentan en un escenario internacional es clave para los dise\u00f1adores que buscan mantenerse fieles a sus ra\u00edces.<\/p>\n\n\n\n

\"<\/figure>\n\n\n\n

Conducci\u00f3n del episodio<\/h2>\n\n\n\n

Enrique Borsalde y Daniel Bennetts lograron crear un ambiente de conversaci\u00f3n fluido y reflexivo, permitiendo que Rams\u00e9s Viazcan compartiera sus ideas de manera profunda y personal. Este episodio no solo es una escucha esencial para profesionales del dise\u00f1o, sino tambi\u00e9n para cualquiera interesado en temas de inclusi\u00f3n y diversidad.<\/p>\n\n\n\n

Contactos:
@todosomosdiseno
<\/a>@enriqueborsalde
<\/a>@bnntts04
<\/a>@ransesv<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

En el sexto episodio de la segunda temporada del podcast Todos Somos Dise\u00f1o, Enrique Borsalde y Daniel Bennetts invitaron a Rams\u00e9s Viazcan, un destacado dise\u00f1ador industrial mexicano, a discutir temas cruciales en la disciplina del dise\u00f1o. El episodio, titulado “Gentrificadores del Dise\u00f1o”, aborda c\u00f3mo el dise\u00f1o contempor\u00e1neo puede caer en la trampa del \u201cblanqueamiento\u201d, eliminando caracter\u00edsticas culturales espec\u00edficas para hacer los productos m\u00e1s universales y comercialmente viables. Sin embargo, este proceso puede perpetuar el racismo y el clasismo, al desvalorizar […]<\/p>\n","protected":false},"author":1,"featured_media":8000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-7999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativos"],"yoast_head":"\nRams\u00e9s Viazcan y la Gentrificaci\u00f3n en el Dise\u00f1o | Reflexiones en "Todos Somos Dise\u00f1o" | Grid Magazine<\/title>\n<meta name=\"description\" content=\"En el episodio 6 de Todos Somos Dise\u00f1o, Rams\u00e9s Viazcan analiza c\u00f3mo la gentrificaci\u00f3n y el blanqueamiento afectan la diversidad en el dise\u00f1o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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