{"id":8162,"date":"2024-09-04T09:00:00","date_gmt":"2024-09-04T15:00:00","guid":{"rendered":"https:\/\/www.gridmag.com.mx\/?p=8162"},"modified":"2024-09-03T21:27:59","modified_gmt":"2024-09-04T03:27:59","slug":"parafernalia-diseno-que-transciende-lo-estetico","status":"publish","type":"post","link":"https:\/\/www.gridmag.com.mx\/index.php\/2024\/09\/04\/parafernalia-diseno-que-transciende-lo-estetico\/","title":{"rendered":"Parafernalia | Dise\u00f1o que transciende lo est\u00e9tico"},"content":{"rendered":"\n

El estudio de dise\u00f1o que desaf\u00eda las formas arbitrarias y se enfoca en la materialidad y el proceso creativo. <\/h2>\n\n\n\n

Parafernalia<\/strong>, es un estudio de dise\u00f1o emergente fundado por dos dise\u00f1adores del Tec de Monterrey, ha captado la atenci\u00f3n del mundo del dise\u00f1o con su enfoque \u00fanico y filosof\u00eda en constante evoluci\u00f3n. Surgido de una colaboraci\u00f3n en el proyecto Vernacular, dirigido por Ana Elena Mallet, su primera pieza exitosa, la silla Horchata, los llev\u00f3 a trabajar con AGO Projects y a formalizar su pr\u00e1ctica en 2022.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El enfoque de Parafernalia: m\u00e1s all\u00e1 de lo est\u00e9tico<\/h2>\n\n\n\n

El enfoque de Parafernalia se aleja de la asignaci\u00f3n arbitraria de formas, priorizando la consideraci\u00f3n de materiales y procesos espec\u00edficos en el desarrollo de sus proyectos. Este rechazo a lo “bonito” sin justificaci\u00f3n ha llevado al estudio a crear dise\u00f1os que est\u00e1n profundamente influenciados por la materialidad, los procesos de producci\u00f3n y las referencias hist\u00f3ricas y culturales.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Proceso creativo de Parafernalia: de la idea al prototipo<\/h2>\n\n\n\n

El proceso creativo en Parafernalia es tan flexible como su filosof\u00eda. Aunque no siguen un m\u00e9todo fijo, la discusi\u00f3n, la investigaci\u00f3n y el prototipado son esenciales en cada proyecto, permitiendo que las ideas evolucionen de manera org\u00e1nica, a menudo mediante prototipos r\u00e1pidos que facilitan la experimentaci\u00f3n.<\/p>\n\n\n\n

Recientemente, la incorporaci\u00f3n de una impresora 3D<\/a> ha optimizado su proceso de prototipado, permitiendo una exploraci\u00f3n m\u00e1s detallada de sus ideas.<\/p>\n\n\n\n

Aunque comenzaron con un enfoque en el dise\u00f1o de mobiliario, Parafernalia no se limita a esta \u00e1rea. Su inter\u00e9s por los objetos y su desarrollo en la tercera dimensi\u00f3n los lleva a experimentar con una variedad de materiales y t\u00e9cnicas, con una inclinaci\u00f3n natural hacia los metales, influenciada por su origen en Monterrey, la ciudad del acero.<\/p>\n\n\n\n

\"Parafernalia\"<\/figure>\n\n\n\n

Parafernalia en el dise\u00f1o editorial: una nueva dimensi\u00f3n<\/h2>\n\n\n\n

El estudio tambi\u00e9n ha incursionado en el dise\u00f1o editorial, aunque su experiencia en este campo ha sido autodidacta. A trav\u00e9s de la necesidad de producir contenido gr\u00e1fico para sus proyectos, han desarrollado un enfoque \u00fanico que combina la volumetr\u00eda y el dise\u00f1o gr\u00e1fico, utilizando t\u00e9cnicas como el escaneo y la proyecci\u00f3n. Parafernalia espera en el futuro profundizar en este campo, explorando y documentando sus conceptos en publicaciones m\u00e1s extensas.<\/p>\n\n\n\n

Entre sus proyectos m\u00e1s recientes y destacados se encuentra una silla presentada en el comit\u00e9 Tlatelolco en 2024. Esta pieza ejemplifica su enfoque constructivo vers\u00e1til y escalable, utilizando un simple PTR de 1\u201d como bloque de construcci\u00f3n para desarrollar un lenguaje arquitect\u00f3nico \u00fanico.<\/p>\n\n\n\n

\"Parafernalia\"<\/figure>\n\n\n\n

Comunicaci\u00f3n, creatividad y consejos para el futuro<\/h2>\n\n\n\n

Parafernalia atribuye su \u00e9xito a la comunicaci\u00f3n constante y al respeto mutuo entre clientes y colaboradores. Mirando hacia el futuro, observan una inclinaci\u00f3n hacia el dise\u00f1o coleccionable y DIY, tendencias que, seg\u00fan ellos, empoderan a los creadores al darles control sobre los medios de producci\u00f3n y permitir una mayor libertad creativa.<\/p>\n\n\n\n

Para los dise\u00f1adores emergentes, Parafernalia aconseja ser curiosos y no subestimar ninguna fuente de informaci\u00f3n, ya sea Wikipedia, TikTok o Reddit. Para ellos, la verdadera innovaci\u00f3n surge de la curiosidad genuina y de la exploraci\u00f3n de los lugares menos esperados.<\/p>\n\n\n\n

IG: @parafernali.a<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El estudio de dise\u00f1o que desaf\u00eda las formas arbitrarias y se enfoca en la materialidad y el proceso creativo. Parafernalia, es un estudio de dise\u00f1o emergente fundado por dos dise\u00f1adores del Tec de Monterrey, ha captado la atenci\u00f3n del mundo del dise\u00f1o con su enfoque \u00fanico y filosof\u00eda en constante evoluci\u00f3n. Surgido de una colaboraci\u00f3n en el proyecto Vernacular, dirigido por Ana Elena Mallet, su primera pieza exitosa, la silla Horchata, los llev\u00f3 a trabajar con AGO Projects y a […]<\/p>\n","protected":false},"author":1,"featured_media":8163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-8162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno"],"yoast_head":"\nParafernalia | Dise\u00f1o que transciende lo est\u00e9tico | Grid Magazine<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Parafernalia desaf\u00eda formas arbitrarias, enfoc\u00e1ndose en materialidad y proceso creativo para crear piezas \u00fanicas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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