{"id":8371,"date":"2024-09-26T09:00:00","date_gmt":"2024-09-26T15:00:00","guid":{"rendered":"https:\/\/www.gridmag.com.mx\/?p=8371"},"modified":"2024-09-25T21:29:43","modified_gmt":"2024-09-26T03:29:43","slug":"ikea-mexico-el-desafio-del-orden","status":"publish","type":"post","link":"https:\/\/www.gridmag.com.mx\/index.php\/2024\/09\/26\/ikea-mexico-el-desafio-del-orden\/","title":{"rendered":"IKEA M\u00e9xico | El desaf\u00edo del orden"},"content":{"rendered":"\n\n\n

Por: Claudio Mambretti<\/p>\n\n\n\n

IKEA M\u00e9xico y el desaf\u00edo del orden<\/strong><\/h2>\n\n\n\n

Seg\u00fan la Comisi\u00f3n Nacional de Vivienda (CONAVI), aproximadamente 8.5 millones de hogares en M\u00e9xico tienen rezagos habitacionales. Entre estos, la acumulaci\u00f3n de bienes<\/strong> es una de las principales problem\u00e1ticas que IKEA<\/strong> M\u00e9xico<\/strong> busca abordar con sus soluciones de organizaci\u00f3n y mobiliario.<\/p>\n\n\n\n

\"IKEA<\/figure>\n\n\n\n

Factores econ\u00f3micos y su impacto<\/strong><\/h2>\n\n\n\n

La econom\u00eda es un factor clave en la acumulaci\u00f3n. Con un salario m\u00ednimo de $248 MXN, muchas personas no pueden cubrir sus necesidades b\u00e1sicas. Comprar accesorios para organizar el hogar<\/strong> se convierte por lo tanto en un lujo.<\/p>\n\n\n\n

A pesar de las dificultades, los mexicanos intentan adquirir muebles y organizadores. Sin embargo, los altos precios lo impiden. Esto ha llevado a las empresas a bajar la calidad de sus productos. De hecho, entre 2022 y 2023, los reportes a PROFECO aumentaron un 27%.<\/p>\n\n\n\n

\"IKEA<\/figure>\n\n\n\n

IKEA M\u00e9xico responde a las necesidades mexicanas<\/strong><\/h2>\n\n\n\n

Es esencial que las compa\u00f1\u00edas, tanto nacionales como extranjeras, entiendan las necesidades<\/a> del consumidor mexicano. De esta forma, pueden dise\u00f1ar muebles y productos que ayuden a las familias y su econom\u00eda.<\/p>\n\n\n\n

Estudios revelan necesidades organizativas<\/strong><\/h2>\n\n\n\n
\n

Empresas de retail trasnacionales han realizado estudios, como por ejemplo el Life and Home Report, para entender mejor al consumidor mexicano. Gracias a estos informes, que analizan las salas, cocinas y habitaciones, pueden crear soluciones eficientes para el desorden en los hogares.<\/p>\n<\/div>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

El \u00faltimo Life and Home Report, basado en 5 mil casas, revel\u00f3 que en la Ciudad de M\u00e9xico, la decoraci\u00f3n no es prioritaria. En cambio, la funcionalidad es clave. En Jalisco, la sala es el centro del hogar, aunque muchas personas no saben c\u00f3mo organizarla, lo que causa frustraci\u00f3n.<\/p>\n\n\n\n

Innovaci\u00f3n y funcionalidad en IKEA M\u00e9xico<\/strong><\/h2>\n\n\n\n

Con base en estos estudios, las empresas han creado productos m\u00e1s funcionales. Hoy en d\u00eda, los sistemas de organizaci\u00f3n en M\u00e9xico se enfocan en la funcionalidad. Adem\u00e1s de almacenar, los muebles tambi\u00e9n sirven para mostrar colecciones que reflejan la personalidad de los usuarios, lo que a\u00f1ade un toque especial al hogar.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Por lo tanto, las empresas deben estar atentas a la evoluci\u00f3n del mercado. Su misi\u00f3n es crear productos asequibles que mejoren la vida diaria de los mexicanos.<\/p>\n\n\n\n

El autor es Sales Leader de IKEA M\u00e9xico<\/strong>, con 30 a\u00f1os de experiencia en retail. Dirige ventas en IKEA<\/strong> en \u00e1reas como Cooking & Eating, Lighting & Home Smart, y Solar Panels. Actualmente, lidera un equipo de m\u00e1s de 100 personas y gestiona 6000 productos en 10000 m\u00b2.<\/p>\n\n\n\n

Web IKEA: ikea.com\/mx\/es\/<\/a>
Twitter IKEA: twitter.com\/mx_ikea<\/a>
IG: @ikea.mexico<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Por: Claudio Mambretti IKEA M\u00e9xico y el desaf\u00edo del orden Seg\u00fan la Comisi\u00f3n Nacional de Vivienda (CONAVI), aproximadamente 8.5 millones de hogares en M\u00e9xico tienen rezagos habitacionales. Entre estos, la acumulaci\u00f3n de bienes es una de las principales problem\u00e1ticas que IKEA M\u00e9xico busca abordar con sus soluciones de organizaci\u00f3n y mobiliario. Factores econ\u00f3micos y su impacto La econom\u00eda es un factor clave en la acumulaci\u00f3n. Con un salario m\u00ednimo de $248 MXN, muchas personas no pueden cubrir sus necesidades b\u00e1sicas. […]<\/p>\n","protected":false},"author":1,"featured_media":8372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-8371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arquitectura"],"yoast_head":"\nIKEA M\u00e9xico | El desaf\u00edo del orden | Grid Magazine<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo estudios de mercado ayudan a IKEA M\u00e9xico y al retail a ofrecer soluciones funcionales y accesibles para los hogares mexicanos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gridmag.com.mx\/index.php\/2024\/09\/26\/ikea-mexico-el-desafio-del-orden\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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